The product comes in a tube with 2 ends, one end has the colour with a sponge tip applicator and the other end has the balm. The colour itself is very pigmented and goes on wuite strong. However, coverage is buildable, I applied this on my lips to it's full intensity. You can dab it on for a sheerer colour. The stain itself is quite gloopy and sticky but easily blendable, it also smells of cherries/sweets. The balm itself has no colour, it adds a nice gloss and makes sure the colour stays put.
You can also apply this colour on your cheeks, to make it function like Benefit's Benetint, The colour of this is also similar to that, but a stronger more red version.
The colour is very striking, it's not normally something I would go for. I don't plan on wearing this look out just yet :) Red lips can attract too much unwanted attention. :)