I heart beauty bloggers!
I support and recognise the beauty bloggers who portray real opinions on products expressing their experiences, obsessions and daily discoveries.
The way in which we buy products are quickly changing, consumers are becoming more aware and are actually researching products before they buy. The internet is proving to become an invaluable source within the beauty community by raising brand and product awareness. Beauty blogging is helping the consumer to make an informed decision; bloggers are increasing by the minute enabling the consumer / researcher to have a wide variety of written material to read from.
The majority of Beauty bloggers are not professionals within the sector; they are blogging as a hobby, as a way of therapy. They do not get paid to blog and do it for the love of beauty. This is what separates them from beauty editors, the reason why they started blogging was because they themselves were researching and experimenting with products and realised they had something to share and wanted to voice their opinion. Beauty bloggers love what they do and are genuinely interested in discovering new and existing products, some are ‘professionals’ in their own right, having a qualification in something does not mean you are a professional, however experience talks.
If you support the beauty blogging community, please add this stamp to your blog if you have one!